Olympics 2024: Together, we win!
Introduction:
The Paris 2024 Olympic Games marked a historic moment, requiring a monumental effort to prepare both new and existing infrastructure. Beyond the spectacle, the Games set an ambitious goal: to become the most sustainable Olympics ever, leaving a meaningful legacy for generations to come.
The Netherlands played a pivotal role in this mission, contributing innovative solutions and expertise to tackle sustainability challenges and foster international collaboration.
Goal:
The Embassy of the Netherlands in Paris, proud of their contributions to the organization of the Games, aimed to showcase the impacts from this collaboration. The primary goal was to narrate the story of the partnership between France and the Netherlands, illustrating how collaboration leads to success and assisting the Dutch business community in expanding into the French market.
Our approach:
We crafted a unifying narrative to tie together all Dutch contributions to the Olympics, both during and after the Games. Central to this was the slogan: Together, We Win, presented in both Dutch and French.
This narrative emphasized:
- Sustainability: Showcasing innovative solutions designed to reduce environmental impact.
- Inclusivity: Highlighting efforts to create a Games accessible to all.
- Innovation: Demonstrating cutting-edge contributions from Dutch expertise.
Which means did we apply:
To bring this narrative to life, we produced a mini-documentary and related visual content. The documentary features key figures involved in Dutch-French collaborative projects for the Olympics, such as the French and Dutch architects who designed the Aquatics Centre in Saint-Denis and participants in the GameChanger projects initiated in the Netherlands and implemented in Paris. The aim was to give a voice to those who made these projects possible, allowing them to share their personal experiences and enthusiasm in preparing for the Games.
The result:
The campaign successfully brought the story of Dutch-French collaboration to a global audience. Through engaging digital content and impactful visuals, we highlighted how teamwork can drive sustainable and innovative progress.
- Audience Reach: Thousands of viewers engaged with the content on the Embassy’s website and social media channels during the Olympic and Paralympic Games.
- Legacy Impact: The narrative continues to inspire, positioning the Netherlands as a leader in sustainability and international cooperation.
Together, we proved that collaboration truly leads to success.
